Auckland Library of Tool (ALoT):
Creating a Culture of Repair and Reuse
Client
Auckland Library of Tools (ALoT)
The Opportunity
The Auckland Library of Tools is more than a place to borrow tools.
It’s a community where people learn new skills, repair instead of replace, reduce waste, and connect with others through making and DIY.
While members experienced these benefits every day, many potential members had little understanding of what the library offered or why people chose to join.
Lovemedia was brought onboard to create a series of authentic member stories that would showcase the people behind the organisation and inspire others to become part of the community.
Our Approach
Rather than producing a traditional promotional video, we focused on the voices of real members.
Each short video featured a different member sharing a DIY project they were working on using tools borrowed from the library, alongside their personal reasons for joining.
By supporting members to tell their own stories in their own words, the videos captured something far more powerful than features and benefits. They captured the sense of community that makes The Auckland Library of Tools unique.
The series was designed to be released over time, providing a library of authentic content that can support membership growth, social media engagement and future marketing campaigns.
The Story
Every member joined for a different reason.
Some wanted access to tools they didn’t own.
Others wanted to save money.
Some were motivated by reducing waste and living more sustainably.
Others simply enjoyed learning new skills and tackling projects they never thought possible.
Together, these stories paint a picture of a community where borrowing replaces unnecessary consumption, practical skills are shared, and people discover the satisfaction of making and repairing things themselves.
Why This Matters
Authentic member stories help potential members imagine themselves borrowing tools, completing projects, learning new skills and becoming part of a welcoming community.
For organisations built around participation, storytelling becomes one of the most effective ways to build connection and encourage action.
deliverables
The project included:
Five initial individual member story videos (with more captured and shared throughout the year)
Professional interviews
Social media-ready edits
Storytelling assets designed for ongoing membership promotion
Future deliverables
Stories of members using borrowed tools and completing DIY projects
Outcomes
The Auckland Library of Tools now has a collection of evergreen stories that show what the Tool Library is and that celebrate its members while supporting future communications and membership campaigns.
Services Provided
• Community storytelling & Membership engagement
• Concept development
• Strategic outreach planning
• Interview filming
• Video production & editing
• Social media content creation